Video Content Guide
Pick one concept per video. Use the steps as a guide, and feel free to adapt them to your style.
Start here
What makes a video work.
Include these in every video. They help it get more views and earn more.
Vegan Collagen Eye Serum
The before
Hook viewers in the first 3 seconds.
Show a before-and-after, or the under-eye concern you're targeting.
- Fine lines, puffiness, dark circles or hollowness.
- Show real, visible results.
- Film in natural light, with no filter.
Highlight the key ingredients.
- Mention vegan collagen, the 5-peptide complex or 2% niacinamide.
- Connect them to concerns like fine lines, firmness and dark circles.
Show the eye serum.
- Include a close-up of one pump and the texture.
- Show that one pump is enough for both eyes.
Feature the metal applicator tip.
- Show yourself massaging the serum in with the metal tip.
- Highlight how cool and refreshing it feels.
Clearly show the product and its name.
A little goes a long way. One pump is all you need for both eyes, morning and night. Dot it under each eye, then massage it in with the metal applicator tip in light, upward circular motions.
3 ways in
One concept per video.
Pick one concept and one angle per video, then make it yours. The lines are suggestions, not a script.
Concept 01 · Before & After
Take Care of Your Under-Eyes.
Angle AFrom disheveled to put-together
FormatNo talking. On-screen text and music only.
Hook- On screen: “Take. Care. of. Your. Undereyes.”
- Close-up of your under-eyes before, no filter
- Cut straight to the clean, put-together after
- Close-up of one pump of the serum
- Applying it and massaging it in with the metal tip
- Final shot: the product.
Angle B“Another eye serum that doesn't work”
FormatNo talking. Fast-paced cuts, on-screen text and music only.
Hook- On screen: “Another eye serum that doesn't work.” Skeptical look straight to camera while using the serum.
- Quick cuts: close-up of your under-eyes before, no filter
- One pump of the serum
- Massaging it in with the metal tip
- Hard cut to the after, same light and angle
- Your real reaction
- Final shot: the product.
We love seeing real, unfiltered results, so feel free to keep it natural.
Concept 02 · Makeup
The Concealer Step.
Angle AEye serum as your concealer primer
Hook- “Stop concealing your under-eyes like this if you want to avoid creasing.”
- Creased eye makeup and cakey concealer under the eyes
- Clean, bare under-eyes
- One pump, massaged in with the metal tip
- Let it settle for a minute
- Concealer over the top
- Close-up: smooth, no creasing
- Optional check-in later in the day.
- “Concealer creases when the skin under it is dry. That's why it goes cakey.”
- “Hydrate your eye area first, before any makeup goes on.”
- “I use the AXIS-Y Vegan Collagen Eye Serum. It's light, so concealer goes straight over it.”
“Hydrate first, then concealer.”
Reference videoAngle B“What concealer are you using?”
FormatNo talking. On-screen text and music only.
Hook- On screen: “What concealer are you using?” Your answer: “None.”
- Your face, no filter, with no prominent under-eye bags or dark circles
- The product
- One pump
- Applying it and massaging it in with the metal tip
- Final shot: the result.
Concept 03 · How-to
Under-Eye Hollowness How-to.
Step-by-step, with on-screen text
Hook- “If your under-eyes look hollow, try this before you add more concealer.”
- Close-up of your under-eyes in natural light
- Image overlays of severe hollow under-eyes as examples
- One pump of the serum
- Massaging along the under-eye with the metal tip in light, upward circular motions
- Each step as on-screen text
- The finished look, same angle.
- “Hollow under-eyes are when the area under your eyes sinks in. It often comes from genetics, thinner skin or losing volume with age.”
- “That dip catches shadow, which is why hollow under-eyes can make your eyes look dark, even without dark circles.”
- “So I take care of the skin there. The AXIS-Y Vegan Collagen Eye Serum has vegan collagen and peptides to support firmness and elasticity.”
- “And massage matters too. I use the cooling metal tip, in light upward circles.”
See how @mayaya.kimmm's video ↗ explains under-eye hollowness before you film.
Closing“Save this for your next tired morning.”
Reference videosTalk about how the area looks, not what the serum fixes. Don't say it fills or treats hollows. For the overlays, use stock images or your own photos.
Before you post
30 seconds of checking.
Run through this list before every post. Each point decides whether your video counts.
- All 3 hashtags, spelled correctly: #axisy #eyeserum #axisyeyeserum
- @axisy tagged on TikTok (and @axisy_official if you also post on Instagram)
- No other brand anywhere in frame
- Posted before October 31, 23:59 KST
- Every link sent to us with its code. Posting on its own isn't enough
- One account. A second account or name cancels everything, not just the extra one
Right after you post
Switch on Ad authorization, then send the link.
- On the video: Ad settings → turn on Ad authorization
- Choose 180 days and tap Save. Anything shorter expires before we can use it
- Copy video code, then send it with your video link in the submission form
- On Instagram: post the Reel with the Partnership Ad code on (Partnership label & ads → Allow brand to boost: On → Get partnership ad code: On) and submit that link too
- If we boost a video, only its organic views count toward rewards
3 videos is the minimum. Once you receive the product, post at least 3 videos featuring the serum on TikTok by October 31. Posting the same videos on Instagram is optional. A video posted on both TikTok and Instagram counts as 1 video, not 2.
That's the guide
Ready when you are.
Your invitation email has the application link. Everything starts there.
The Eye Serum Challenge
Smooth · Depuff · Brighten · A TikTok campaign by AXIS-Y
Closes October 31, 23:59 KST
Try it, film it, show us what you see.
We send you the Vegan Collagen Eye Serum, you post what you honestly think of it, and we pay for every video that follows the rules. Want a starting point? There are three filming ideas ready for you.
The product you'll be filming
Vegan Collagen Eye Serum
10ml · Vegan Collagen · 5-Peptide Complex · 2% Niacinamide · Cool Metal Applicator
Vegan collagen + 5 peptides
Smooths Fine Lines
Work together to support elasticity and firmness, and improve the look of fine lines.
Cool metal ball
Depuffs Within Minutes
The Cool metal ball gives a cooling massage as you apply, and 22% less puffiness in clinical testing.
2% niacinamide + triple HA
Brightens Dark Circles
2% niacinamide and triple hyaluronic acid for a brighter, rested look.
- Pump out one pump of serum.
- Gently massage with the metal-tip applicator in circular motions.
- If needed, lightly pat in any remaining serum with your fingertips.
Filming it? The Ideas for Filming → show how to use it on camera.
Rewards Guide
The maximum total reward
Maximum per person. 4 ways to earn, and they stack.
Glow Pro
Most videos posted5 winners, for the most videos posted. If 2 creators post the same number, the one whose best video has more views wins.
Glow Viral
Top views on one video5 winners, for the highest organic views on a single video. The video needs at least 100,000 organic views to qualify.
Guaranteed, by number of videos
| 3 videos | $100 |
| 5 videos | $200 |
| All of them mirrored to Instagram | +$100 |
Only the highest tier applies; these don't add up. The Instagram bonus is paid once, when every video is also up as a Reel with its Partnership Ad code.
Guaranteed, by views per video
| 10,000 views | $50 |
| 50,000 views | $100 |
| 100,000 views | $300 |
Each video earns its highest tier only, but you can earn across several videos, up to $2,000 in total. Artificially boosted views don't count. If we boost your video, only organic views are counted.
How the maximum stacks up per person
| Glow Pro | up to $500 |
| Glow Viral | up to $1,000 |
| Number of videos (incl. +$100 Instagram bonus) | up to $300 |
| View-based rewards | up to $2,000 |
| Maximum per person | $3,800 |
How to take part
How it works.
Steps 4 and 5 decide eligibility. Get the tag and the hashtags exactly right, and remember to submit every link.
Open Your Invitation
We invite creators by email. Open the personal link in your invitation and fill in the short application form with your shipping details. Apply by October 9, 23:59 KST so your serum arrives in time to film. Spots are limited, so the form may close earlier if they fill up.
Already have the serum? Start filming now. Not invited yet? →
Read the Guide
Take a look at the Ideas for Filming → before you start filming. It also covers how to talk about an eye serum without over-promising.
Film Your Video
Feature the Vegan Collagen Eye Serum as the star.
Post on TikTok
Post every video on TikTok: tag @axisy, use all three hashtags, and turn on a 180-day Spark Code.
Bonus: post the same videos on Instagram as Reels (tag @axisy_official, Partnership Ad code on) for an extra $100.*
*Check the Rewards Guide for full details.
Important: Changing your social media handle during the campaign period may invalidate your entry, as we need your handle to verify your participation and rewards. Videos must be posted between October 2–31 to count toward rewards.
Submit Your Links
Add each video link in the Submission Form → below before October 31, 23:59 KST. Posting alone isn't counted.
3 videos is the minimum. Once you receive the product, post at least 3 videos featuring the serum on TikTok by October 31. Every video earns from its views, and 3 or more earn you extra. Posting them on Instagram too is optional. A video posted on both TikTok and Instagram counts as 1 video, not 2.
#axisy #eyeserum #axisyeyeserum
What we need from each video
Things to consider.
You're Eligible When…
- All 3 hashtags #axisy #eyeserum #axisyeyeserum are included and spelled correctly
- Your video is entirely dedicated to AXIS-Y, with no other brands
- You post on TikTok, tag @axisy (and @axisy_official on any Instagram Reels), and post within the campaign period
- You accepted your invitation and submitted each video link in the submission form
- Each video has Ad authorization on, and you sent us its Spark Code (180 days)
You're Not Eligible When…
- A hashtag has a typo, such as #axisyeyeserums, or even one is missing
- The video features other brands or isn't dedicated to AXIS-Y
- The tag is missing, or the video is posted after the deadline
- You posted but never submitted the link; posting alone isn't counted
- The same video is posted more than once; duplicates are counted only once
- You take part from more than one account, name or payment recipient; duplicate participation disqualifies all of your rewards
Mark your calendar
Campaign timeline.
Six moments, from posting to getting paid.
-
1Now open
Oct 2–31
Campaign Period
Post your videos
-
2Apply by
Oct 9
Applications Close
23:59 KST, or earlier if spots fill up. This leaves time to ship your serum.
- 3
-
4Snapshot
Nov 2
Metrics Snapshot
Anything after this isn't counted
-
5Results
Nov 6
Rewards Confirmed
By email to every participant
-
6Payment
Nov 11
Payment Details Due
Rewarded creators submit by this date, through the Google Form we send you
All times are Korea Standard Time. October 31, 23:59 KST is October 31, 10:59 AM ET / 7:59 AM PT / 14:59 GMT. Deadlines can't be extended for any reason, including shipping delays. Every video needs a Spark Code: turn on Ad authorization in TikTok and pick 180 days, then send the code with your link.
If you earn a reward
How payment works.
Rewards Confirmed
November 6, by email.
We Email You
Every rewarded creator is contacted individually. Check your spam and junk folders too.
Send Your Payment Details
Fill in the Google Form we send you by November 11 with your bank details for an international wire transfer. We can't pay through PayPal, Venmo or similar apps. We don't collect payment details on this site. After that date the form can't be corrected, so check everything before you submit.
Payment Arrives
International transfers take time. Allow around a month after the November 11 deadline.
If you earn a reward, the form is the last step. Without it we can't issue the reward.
Questions we're often asked
In case you're wondering.
Eligibility
Who can join?
This challenge is invite-only. It's open to creators who received an invitation email from AXIS-Y, are US, UK or EU residents aged 18 or over (see eligible countries), and have a public TikTok account. A public Instagram account is optional, for the Instagram bonus.
Which countries are eligible?
Creators living in the United States, the United Kingdom or one of the 27 EU countries:
- Austria
- Belgium
- Bulgaria
- Croatia
- Cyprus
- Czechia
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Ireland
- Italy
- Latvia
- Lithuania
- Luxembourg
- Malta
- Netherlands
- Poland
- Portugal
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
How are creators selected?
First come, first served. Spots are limited, and the form closes once they're filled.
Can I apply with more than one account?
No. Each creator may apply once, with one account. Duplicate applications are removed.
How do I know if I've been selected?
You'll get an email shortly after you apply, letting you know whether you've been accepted. Check your spam and junk folders too. If all spots are filled, the application form closes.
Product
Is the product free? Do I keep it?
Yes. The Vegan Collagen Eye Serum is yours to keep.
What if my product arrives late or damaged?
Because of the challenge timeline, we can't extend the posting deadline or send replacements. Please double-check your shipping address when you apply.
Content
What do I need to post?
At least 3 videos featuring the serum on TikTok, published by October 31. Post all of them on Instagram as Reels too for a one-time $100 bonus. The full content brief is in the Ideas for Filming.
Can I cross-post on TikTok and Instagram?
Yes, but the same video posted on both platforms counts as one video toward the 3-video minimum and the Glow Pro ranking.
How long must my posts stay up?
All challenge posts must stay public for 6 months. Deleting or archiving a post early makes you ineligible for payment and for future AXIS-Y campaigns.
Ad codes & usage rights
What is a Spark Ads code / Meta partnership ad access?
It lets AXIS-Y boost your content from your account.
How will AXIS-Y use my content?
For 180 days, AXIS-Y can use your challenge content for paid digital ads and on retail sites, such as AXIS-Y's online store and retailer product pages. Your content won't be used offline, such as in print, TV or in-store displays.
Payment & prizes
How much can I earn?
Every video that follows the rules can earn view rewards from $50 to $300. Post 3 or more and you also unlock guaranteed rewards of $100–$200, plus $100 if they're all on Instagram. You can earn up to $3,800 in total. See the Rewards Guide.
What are Glow Viral and Glow Pro?
Glow Viral winners are the 5 creators whose single video reached the highest organic views, with a minimum of 100,000 organic views to qualify. Glow Pro winners are the 5 creators with the most videos posted; if 2 creators post the same number, the one whose best video has more views wins. One creator can win both.
Which views count?
Organic views only, counted per video and measured on November 2. If a video is on both TikTok and Instagram, we count the platform with more views; views from the two platforms aren't added together. Views from AXIS-Y's boosting don't count.
When will rewards be confirmed?
November 6, by email.
When and how will I be paid?
Via international bank wire transfer in USD (not PayPal, Venmo or similar apps), around a month after the November 11 payment-details deadline. We'll ask for your account details through a Google Form.
What could make me ineligible for payment?
Missing the deadline to submit your post links, not providing a valid ad code, or deleting a challenge post.
Contact
I have a question that isn't answered here.
Email ambassador@axis-y.com. We reply within 3 business days.
Every link counts
Submission Form
Add each video link here before October 31, 23:59 KST. One link at a time, each with its code. Use the handle and email from your application so everything lands in the same record.
One last thing
Not sure where to start?
We put together a few video ideas with hooks and shot lists. Use them as a guide, and adapt them to your style.