About the program

What is the Founding Members? 

The Founding Members are the first participants selected to join the AXIS-Y Scalp Care Collection Program before its official launch.

Selected applicants will be invited to a personalized Scalp Care Experience in Seoul, where they will be among the first to experience the collection and contribute to its final development through thoughtful, honest feedback. As an exclusive pre-launch program, this experience is not open to the general public.

By joining the program, Founding Members become part of the founding chapter of AXIS-Y's first Scalp Care Collection and help shape its future before it launches.

Is there a cost to take part? 

No. The Scalp Care Experience is complimentary. 

A refundable deposit is required to reserve your appointment. It will be returned after you attend your scheduled session. Please see Booking & Deposit below for details.

Where will the experience take place, and how long will it last?

The experience will take place at MORE ON HAIR (모어온) in Seongsu, Seoul, on selected dates. Each session will last approximately one 60-90 minutes.

What will I receive? 

Selected participants will receive:

• A professional scalp consultation and personalized treatment
• Early access to the AXIS-Y Scalp Care collection
• An exclusive Founding Kit
• A curated selection of AXIS-Y skincare products
• Priority consideration for future AXIS-Y launches and experiences

What are the three recruitment waves? 

The Founding Members will welcome participants through three recruitment waves, with a limited number of places available in each wave.

If applications for one wave have closed, you may apply when the next wave opens, provided you have not already submitted an application.

Eligibility & Application

Who can apply? 

You’re welcome to apply if you:

• Are between 19 and 46 years old
• Can attend the experience in person at MORE ON HAIR in Seongsu
• Are available on one of the program’s operating days: Wednesday, Thursday, Friday, or Sunday - during the relevant wave
• Can receive program notifications in South Korea via KakaoTalk, SMS, or email
• Have a valid Korean bank account or Korean-issued card for payment and refund of the reservation deposit
• Are comfortable receiving a professional scalp consultation and treatment
• Are willing to share thoughtful and honest feedback
• Agree to keep product details and evaluations confidential until the official launch

We welcome applicants from diverse backgrounds, skin types, and scalp conditions—including those with a healthy scalp or mild-to-moderate concerns such as dandruff or hair thinning. Our goal is to build a global community that reflects a wide range of real hair and scalp experiences.

Who may not be able to participate?

Your safety comes first. To protect participants and maintain consistency throughout the program, you may not be eligible if you:

• Are currently receiving medical treatment for a scalp or hair condition, such as psoriasis or atopic scalp dermatitis
• Have been diagnosed with diabetes
• Have been diagnosed with female pattern hair loss or another form of hair loss
• Have used medication, supplements, medicated shampoos, topical treatments, or procedures that may affect hair growth within the past 12 months
• Have a known history of allergy to cosmetic ingredients
• Have had a hair transplant within the past six months
• Are pregnant, breastfeeding, or planning a pregnancy during the program
• Are currently participating in another scalp or haircare product test

Eligibility will be reviewed based on the information provided in your application. If you’re unsure whether any of the above applies to you, please let us know so our team can guide you.

I recently colored or permed my hair. Can I still join?

Yes. You may still participate if you had your hair permed, dyed, or bleached within the four weeks before your visit. Please include this information in your application or let our team know at check-in so it can be considered during your consultation and evaluation.

Do I need to be Korean or have a Korean phone number? 

No. You do not need to be a Korean citizen, and Korean identity verification is not required. You simply need to be able to receive program notifications via KakaoTalk, SMS, or email.

Do I need a Korean bank account or card?

Yes. Because the reservation deposit is processed through a Korean payment system, you will need a valid Korean bank account or Korean-issued card to pay the deposit and receive your refund.

How do I apply? 

Simply complete the application form (link). It should only take a few minutes, and there are no right or wrong answers - we would simply like to learn more about you, your scalp, and your scalp care experience.

How are participants selected? 

Our team carefully reviews every application. We aim to welcome a diverse community representing different scalp concerns, routines, lifestyles, and environments so that we can learn from a wide range of real experiences.

When will I hear back? Will every applicant be contacted?

Once each recruitment wave closes, our team will review all applications. Every applicant will receive an update—selected, waitlisted, or not selected—within [7 business days].

Can I apply again if I am not selected?

Each application is reviewed once. If you have already received a decision, we kindly ask that you do not submit another application during a later recruitment wave.

Booking & Deposit

How do I book my session? 

If selected, you will receive a personal invitation with instructions for choosing an available appointment time. A refundable reservation deposit will be required to confirm your booking.

How much is the deposit, and is it refundable? 

The reservation deposit is ₩20,000. It will be refunded in full after you attend your scheduled appointment.

If you cancel at least 48 hours before your appointment, your deposit will also be refunded. Cancellations made less than 48 hours before the appointment and no-shows are non-refundable.

When do I get the deposit back? 

After your attendance has been confirmed, we will initiate a full refund to your original payment method. Once the refund has been initiated, please allow up to five business days for it to appear in your account, depending on your card issuer or payment provider.

Can I reschedule my appointment? 

Yes. You may reschedule your appointment once, provided you contact us at least 48 hours in advance. Your deposit will remain valid for the new appointment, subject to availability within the same recruitment wave.

What if I cannot attend or miss my appointment? 

We understand that plans can change. If you need to cancel, please let us know at least 48 hours before your scheduled appointment so we can offer the space to another participant.

For cancellations made less than 48 hours before the appointment or in the event of a no-show, the reservation deposit will not be refunded. A no-show may also affect your eligibility for future AXIS-Y programs.

On the Day

What happens during the visit? 

Your visit will take approximately 60–90 minutes and will include:

• A professional scalp consultation
• Scalp measurements and photographs using a diagnostic device before the treatment
• A personalized 3-Step Head Spa experience featuring AXIS-Y’s pre-launch scalp care collection
• Follow-up measurements and photographs using the same device to compare your scalp before and immediately after the treatment
• A short on-site survey about your scalp, current routine, and overall product experience

There are no right or wrong answers—we simply want to understand your genuine hair and scalp experience. With your consent, your measurements, photographs, and consultation notes will be recorded as part of our research and may be used for future research and product development purposes.

Do I need to sign anything? 

Yes. You will receive the Participation Agreement, Terms and Conditions, and relevant consent forms in advance so you have time to read them carefully.

If you are comfortable proceeding, you will be asked to sign the documents at MORE ON HAIR on the day of your visit.

How should I prepare? 

Please arrive approximately 10 minutes before your scheduled appointment.

To help us personalize your experience safely, please let us know in advance about any allergies, sensitivities, scalp conditions, or other relevant health concerns.

Is English support available? 

Yes. Please let us know in advance, and our team will be happy to support you in English before and during your visit.

Privacy, Photos & Sharing

What information will you collect, and how will it be used?

We will only collect the information needed to manage and deliver the program. If you separately choose to receive marketing communications, we may also use your information for that purpose.

Full details—including what we collect, why we collect it, how long we retain it, and your available choices—will be provided in the consent form. For privacy-related requests, please contact us at cs@axis-y.com.

Will I be photographed or filmed? 

Photography or filming may take place during the experience. However, the use of your image or content for AXIS-Y marketing is optional.

You may indicate your preference on the consent form, and you can still participate in the program if you choose not to provide marketing consent.

Can I post about my experience? 

You are welcome to share that you joined AXIS-Y’s The Founding Members program and visited MORE ON HAIR.

As the collection is still being refined, please make sure that all product packaging is blurred in any photos or videos shared before the official launch. We also kindly ask that you do not share product details, reviews, ratings, or performance evaluations during this period.

If you choose to share content featuring products provided through the program, please clearly disclose that they were provided by AXIS-Y—for example, by using #ad, #gifted, or other applicable disclosure hashtags in accordance with your local regulations.

If you share your experience on social media, we'd also love it if you tagged @axisy_official so we can see and celebrate your posts with our community.

After Your Visit & Contact

Is there anything I need to do after my visit?

No. You’ll complete a short feedback survey on-site as part of your experience. Your honest perspective will directly help us shape the final collection.

Who do I contact with questions? 

Our team is always happy to help. Please contact us at cs@axis-y.com . 

TERMS & CONDITIONS

1. Eligibility

Submission of an application does not guarantee participation.

Founding Members will be selected based on the Program’s objectives, eligibility requirements, capacity, and the need to create a balanced participant group.

Applicants must provide accurate and complete information.

Participation is personal and may not be transferred to another individual.

AXIS-Y may withdraw an invitation if an applicant does not meet the Program requirements or provides materially inaccurate information.

Applicants must be between 19 and 46 years of age. Selection is based on the Program’s inclusion and exclusion criteria and the aim of creating a balanced participant group across scalp conditions, skin types, climates and regions, ethnicities, and ages.

Applicants with a range of scalp conditions are welcome, including those with healthy scalps or mild-to-moderate dandruff or hair thinning.

Applicants must be able to attend on one of the Program’s operating days—Wednesday, Thursday, Friday, or Sunday—during the relevant wave period.

Applicants who have had their hair permed, dyed, or bleached within the four weeks before their scheduled visit may still participate but must disclose this information in their application or before the appointment. This information will be recorded and considered during data analysis.

Applicants must be able to receive Program notifications via KakaoTalk, SMS, or email. Korean citizenship, a Korean mobile number, and Korean identity verification (본인인증) are not required.

Waitlisted applicants will remain under consideration and may be contacted if a place becomes available. Applicants who are not selected may apply again during a later wave. Applicants who meet any of the Program’s exclusion criteria are not eligible to participate and will not be reconsidered in a later wave.

2. Participation

Participation is limited to one Scalp Care Experience unless AXIS-Y provides a separate invitation.

Participation does not create an employment, agency, sponsorship, or other commercial relationship between the Founding Member and AXIS-Y or More On.

3. Appointments

Founding Members are responsible for attending their confirmed appointments and arriving at the time communicated by AXIS-Y.

If attendance is no longer possible, the Founding Member should notify AXIS-Y as soon as reasonably possible.
If attendance is no longer possible, the Founding Member must notify AXIS-Y at least 48 hours before the scheduled appointment. A cancellation made at least 48 hours in advance is eligible for a full refund of the ₩20,000 reservation deposit.

The Founding Member may reschedule once by contacting AXIS-Y at least 48 hours before the appointment. The deposit will remain valid for the rescheduled appointment, subject to availability within the same recruitment wave. A cancellation or rescheduling request made less than 48 hours before the appointment will be treated as a late cancellation, and the deposit will not be refunded or transferred.

A no-show or failure to communicate a cancellation may result in removal from the Program and may affect eligibility for future AXIS-Y programs.

Appointment dates or times may be adjusted where reasonably required for operational or safety reasons. AXIS-Y will notify affected Founding Members as soon as practicable.

4. Pre-Launch Products

Products experienced during the Program are pre-launch products undergoing evaluation and refinement.

Product formulations, specifications, packaging, names, claims, instructions, and other details may differ from the final commercial release.

Participation does not constitute a guarantee or representation regarding the final products released by AXIS-Y.

5. Feedback

Founding Members agree to provide genuine and constructive feedback following their Scalp Care Experience.

Feedback and survey responses may be used by AXIS-Y for product development, research, quality improvement, service improvement, and related business purposes without additional compensation.

6. Pre-Launch Sharing

Founding Members may publicly share their overall Founding Members and salon experience.

However, until the official launch date announced by AXIS-Y, Founding Members must not:

Publish public reviews, ratings, or final evaluations of the pre-launch products or their performance;

Present the pre-launch products as final commercial products; or

Make statements reasonably likely to cause confusion regarding the products’ final formulation, features, or performance.

Honest product-specific feedback should be submitted directly to AXIS-Y through the Program while the products remain under refinement.
After the official launch date, any public product content must clearly disclose the provided / sponsored relationship

per Korea Fair Trade Commission guidelines (“협찬” / “제품 제공”).

7. Photography and Recording

Photography, video recording, and audio recording will take place during the Scalp Care Experience.

Identifiable photographs, recordings, and related content may be captured and used by AXIS-Y in accordance with the media release granted under the Founding Member Participation Agreement.

Media consent is a condition of participation in the Program.

8. Founding Kit and Gifts

Founding Kits, skincare products, merchandise, and promotional items are provided as Program benefits.

They are not transferable, redeemable for cash, or exchangeable.

Contents may vary according to availability. AXIS-Y is not required to replace items that are lost, damaged after receipt, or used contrary to their intended purpose, except where otherwise required by law.

9. Health and Safety

Founding Members must disclose known allergies, sensitivities, scalp conditions, and other relevant health information before participating.

AXIS-Y and More On may modify, postpone, or discontinue an individual’s Scalp Care Experience where reasonably necessary to protect health or safety.

Individual experiences and reactions may vary.

10. Program Changes

AXIS-Y may reasonably modify, postpone, suspend, or cancel the Program or any part of it due to operational, safety, product-development, or other legitimate business considerations.

AXIS-Y will provide notice to affected Founding Members where reasonably practicable.

If AXIS-Y cancels a confirmed appointment, the Founding Member's reservation deposit is refunded in full.

11. Privacy

Personal information will be collected and processed in accordance with the separate Consent to the Collection and Use of Personal Information provided to each applicant or Founding Member.

Where personal information must be provided to More On for consultation, scheduling, or operation of the Scalp Care Experience, the applicable purpose, categories of information, recipient, and retention period will be separately disclosed.

12. Liability

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited under the laws of the Republic of Korea.

Subject to applicable law, AXIS-Y and More On will not be responsible for indirect or consequential losses, or for delay or non-performance caused by circumstances beyond their reasonable control.

13. Governing Law and Jurisdiction

These Terms shall be governed by the laws of the Republic of Korea.

Any dispute arising out of or in connection with the Program shall be handled by the court having jurisdiction under the applicable laws of the Republic of Korea.